Inspiration

Industry Insight from a Field Scout + Stylist

Monday, January 14th, 2013

I’ve always been fascinated by the magazine business, by the editorial side, the styling side, the photography side too.  When a magazine scout wants to come look at your home, it’s flattering of course, but for me the thing I value is the opportunity to gain some insight into the industry.

Each time I have the chance to work with professionals in the business, they always teach me something new, and it’s had a profound impact on the way I take photographs of everything.  Like all of us, I’m drawn to the pretty and I love to see how real spaces, ones that people actually live in, come alive on the pages of a magazine.

Last week there was a two day photo shoot at my house, and I’ll share all the details when it comes out in May.  At the end of the process, I sat down with Sarah of Albaworks, the regional field scout and stylist who found my home through the blog.  After watching her work for two days, I asked if she’d be willing to answer some questions so I could share with you all some insight into the industry from the perspective of a field scout and magazine stylist. 

Enjoy my Q & A with Sarah, and these lovely images from her portfolio! 

albaworks logo

 

Q:  Let’s start with your background Sarah, tell us what you do.

I’ve been a location scout, field editor and stylist for national home magazines for the past ten years.  I’ve been fortunate to work with a variety of magazines that run the gamut from ultra modern to traditional design, and from high-end to budget-savvy. Everything from Traditional Home to Better Homes & Gardens, California Home & Design, This Old House, Kitchen and Bath Ideas, Do-It-Yourself, etc.   My job changes all the time, which I love.  Some days I’m scouting a home, on others I’m styling a shoot, or I’m interviewing a fantastic homeowner.  Whatever it is, I’m constantly learning something new.

As a regional scout, I serve as the eyes and ears for these magazines on the West Coast and beyond.  It’s taken years to distinguish the “It” factor, but I know it when I see it.  It’s my job to match the right location with the right editor, without wasting anyone’s time.

As a stylist, my job to enhance what’s already present, so I come in to put the icing on the cake.  Styling for magazines is all about maintaining the integrity of the home and complying with the rules and requests of the individual magazines down to the exact angle and detail.

mod table and window seat albaworks

 

Q: What do you look for when scouting a home to be featured in a magazine?

I’m always on the hunt for a great kitchen or bath, or an entire home.  Typically a solo bedroom or living room will end up on the cutting room floor.  Kitchens and bathrooms tend to be the first spaces homeowners decide to remodel, so it makes sense why so many magazines will feature them.

seaglass tile bathroom albaworks

In general, I’m looking for everything the magazines are looking for.  Kitchens and bathrooms should have a unique element to them.  We’ve all seen the head-to-toe white kitchen, so we want to see something new that makes a kitchen or bathroom special.  Does it have clever storage, interesting mix of materials, color, or even a great floor plan? Is it “green” or tech savvy?  Is there a historic twist?

 

Read the rest of this entry »

Google BookmarksBookmark/FavoritesStumbleUponShare

Painted Mullions + Trim

Thursday, January 10th, 2013

A good friend of ours is remodeling an older home with divided light wood windows and she was asking about how to paint them since they’re in need of touch up, and what window treatments I’d suggest since they looked a little plain in her eyes.  One of the options I suggested was to paint the mullions and interior grid a color other than white and consider skipping the window treatments since privacy isn’t an issue. 

All of the divided light windows in our own home have those white metal strips layered in between two panes so for me it’s not an option to paint them and I’m stuck with white – not that there’s anything wrong with that  :) – but here’s a peek at a few ideas I’m sending her way: 

aqua trim doors and mullions

blue divided light windows

El Mueble

green cabinetry emilyjenkinsfollowill

Emily Followill

Read the rest of this entry »

Google BookmarksBookmark/FavoritesStumbleUponShare

Changing Tastes?

Thursday, January 3rd, 2013

I was organizing some pictures over the weekend and I stumbled across some images (below) of favorite rooms from 2010 that I had I gathered in an inspiration file on my old computer from that year (in those pre Pinterest days, do you remember them?) 

As I went through this “favorites” file I recognized something about myself, something that made me feel really good.  When it comes to my personal taste, I know what I like when I see it.  I like white bookcases and clean lines together with touches of wood and a mix of traditional and modern.

fitzhugh karol design sponge bookcase

 

I like graphic wallpaper in a powder room paired with a fretwork mirror.

elizabeth dinkel powder

 

I like sculptural modern accents paired with classic Louis style chairs trimmed in nailheads and a healthy dose of dark and light contrast. 

style at home magazine white chairs

 

Read the rest of this entry »

Google BookmarksBookmark/FavoritesStumbleUponShare