The Psychology of Color
March 16, 2013
Today is a holiday defined by tradition and also by the color green. We take liberties with color when decorating at Christmas and Easter, often incorporating unexpected hues to avoid the predictable, but when St. Patrick’s Day arrives, there is no other color than green that defines this holiday.
I spent last night at home doing some writing (tis the suburban life I lead) and my friend Sarah from Thrifty Decor Chick pinned this succinct chart on the psychology of color. It came from graphic designer Carey Jolliffe and I was delighted to see someone had taken the time to condense colors and their associated moods into one referential chart.
So here’s a Sunday morning exercise for you. Before you read, close your eyes and think of your favorite color. The first one that comes to mind. What is it? I know mine, what’s yours? Have you named it?
Okay then… click here, zoom in, and read the emotions that surround your favorite color. What are they? Are those the reasons why you love it? Does your favorite color describe you? Mine does.
My favorite color is Peacock Blue, but since there was no Peacock Blue on the chart I chose its closest neighbor Teal which conveys these traits and emotions: “Serene, cool, tasteful, sophisticated, confident.” All the reasons I love that hue!
What’s your favorite color on the chart? Do you love it for all the emotions or moods mentioned?
Tags: color theory